Panera founder Ron Shaich uses an exercise he calls a "pre-mortem" to define his values and goals.
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AdvertisementEvery year, for the past 30 years, Panera founder Ron Shaich sits down and writes his own obituary.
"That process came from life to business, and that's how I ran my companies," Shaich told BI.
"As a result of observing my parents as they passed, I am committed to living more consciously and intentionally during my time on Earth," Shaich writes in the book.
Persons:
Ron Shaich, Shaich, —
Organizations:
Service, Business